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You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app t

You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app t

You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7.  What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide rationale for your choices.  Please answer all parts of this question.