The discussion concerns the article ”Why forecasts fail and what to do instead,” by Spyros Makridakis, Robin Hogarth & Anil Gaba, MIT Sloan Management Review, Vol. 51, No. 2 (Winter 2010), pp. 83-90
This article provides background in the sources of demand variation and their effect on an analyst’s ability to effectively forecast demand.assignment is to describe a demand forecast scenario, then list some “subway” sources or demand variation along with some “coconut” sources of demand variation.Use 150-250 words in your initial post.