My group are doing research on a social enterprise named “pantagonia”. They are using their profit to help climate change or other environmental issue. https://www.patagonia.com/climate-goals/ this is their webpage.
The areas that I need to do research on are :
1. Who are the important competitors?
2. What are competitors’ notable points-of-parity, points-of-difference?
3. How is competition evolving?
4. How can your company gain/hold/improve a competitive advantage in this market?
1. What are the future marketing-related priorities for the company?